Saturday, December 13, 2008
Factoid of the Day - Gone to the Dogs
Monday, December 8, 2008
Interactive Media and the Stock Market's Volatility
Think about it for a second, before the rise in online trading, selling off your stocks required a call to your broker. Theoretically, your broker was someone who you trusted to know what he/she was doing when it came to buying and selling your stocks. More importantly, your broker (other than a brokerage fee) wasn't financially involved in the sale or purchase of your stocks.
There's a good chance that if you'd called your broker to sell your stocks during a downturn in the market, he'd tell you that now was not the time to sell off the stocks and lock in your losses, now was the time to buy more for the inevitable upswing in the market that follows any sell-off.
Unfortunately, for a large number of Americans, the broker is a thing of the past. There's very little standing in your way when you log into your E-Trade or ScottTrade account to sell off that stock that's tanking... meaning there's no one there to talk some sense into you before you commit one of the biggest rookie mistakes of stock trading (selling near the bottom).
In addition, we're bombarded (especially lately) with information about how bad the economy is doing right now. The economy is really a trust-based system that thrives when consumers have confidence in it and doesn't when they don't. Sure, there are some issues with the fundamentals of our credit markets, but they pale in comparison to the mental specter of recession and how we react to it.
Just like shark attacks, SARS, the Asian Bird Flu, and other over-hyped crises, the mass media is doing a bang up job of making sure everyone in the U.S. is scared. After all, if people are scared they'll buy more newspapers and watch more TV to monitor the situation. In the current media environment, sensationalism sells.
Combine these two things and you have a perfect storm for market volatility. When you log into your online brokerage account, you're probably presented with the performance of the shares you own as well as news items relating to them. As you read about how badly IBM is doing, it's all too easy to click a few buttons and sell off your IBM stock. While it's a boon to usability and it makes the online trading companies money (they make money on every trade whether you do or not), is it the best thing for our stock market?
Thursday, December 4, 2008
For Sale: Rocky Mountain News
Is the older-than-50 TV news anchor a relic?
Monday, November 24, 2008
Factoid of the Day - Filling up YouTube's Servers
Answer: About 13 hours of video each minute!
Wednesday, November 19, 2008
The plural of anecdote is not data!
Just a few days ago MSNBC admitted that it had been duped into reporting that, "Martin Eisenstadt, a McCain policy adviser, had come forth and identified himself as the source of a Fox News Channel story saying Palin had mistakenly believed Africa was a country instead of a continent. (AP, Yahoo! News) The news story about the false report continued, "Eisenstadt identifies himself on a blog as a senior fellow at the Harding Institute for Freedom and Democracy. Yet neither he nor the institute exist; each is part of a hoax dreamed up by a filmmaker named Eitan Gorlin and his partner, Dan Mirvish."
We expect journalists to do their job and fact-check their sources. But what about personal communications. When you are tempted to pass along an email or other communication that does not come from a trusted source, consider checking with an online service that exist to squelch internet rumors, e.g., Snopes.com
Just today I used Snopes.com to confirm that one of my favorite stories about planning ahead is actually an urban legend. I first read the story in Wired magazine in 1995 and it made a great impression on me. According to the story, Oxford University discovered a few years ago that it needed to replace the original oak beams in the ceiling of College Hall. The new beams were cut from oak trees that were planted the same year the Hall had been built--1386. The moral of the story, of course, is that forward-thinking carpenters living in the 14th century foresaw a future need for large oak timbers, and planned (planted) accordingly. Unfortunately, it appears that the story is not entirely true. True, oak trees growing on property owned by Oxford University were harvested to provide the necessary oak beams. But there is no indication that these trees were planted specifically to meet a need that was envisioned 600 years in the future. Great story, but sadly not one that holds up under scrutiny.
How about you, have you ever been duped by a great story that turned out not to be true?
Monday, November 10, 2008
A Social Media White House?
The database was created in-house, name by name...email by email...mobile number by mobile number...no list was bought here. The Obama team knew to record every single person who made a point of interacting with the campaign.
So the next questions is, what does the presidnet do with the list once he's in office? Does it just get old until he runs for president again?
Absolutely not! Barack Obama and his team have no intentions of letting the list grow cold... and no doubt plan to keep adding to the list each day.
If you were consulting the president-elect, what communication strategies would you suggest he use the list for? What uses could he get out of the list? What interactive efforts should be considered between the president and his database of loyal constitutent supporters?
Tuesday, November 4, 2008
We may all be guilty of criminal libel
Regardless of the particulars of this case, it brings to light one of the worst laws on the books of any state in the nation, a law just about everyone in Colorado likely has violated at one time or another.
Colorado's Criminal Libel statute reads:
18-13-105. Criminal libel
(1) A person who shall knowingly publish or disseminate, either by written instrument, sign, pictures, or the like, any statement or object tending to blacken the memory of one who is dead, or to impeach the honesty, integrity, virtue, or reputation or expose the natural defects of one who is alive, and thereby to expose him to public hatred, contempt, or ridicule, commits criminal libel.
(2) It shall be an affirmative defense that the publication was true, except libels tending to blacken the memory of the dead and libels tending to expose the natural defects of the living.
(3) Criminal libel is a class 6 felony.
Note that truth is not a defense (contrary to all U.S. Supreme Court case law on libel) if you blacken the memory of a dead person or expose the natural defects of the living.
Though the news stories about the Pueblo man say it is rare for anyone to be prosecuted under this law, at least three people have been arrested under it since 2004. In one case, the charges were dropped. In another, the man accused was convicted. The outcome of this latest case may take awhile.
But whatever the outcome, it raises questions about this law, which may be unconstitutional on its face because Section 2 bars truth as a defense in certain instances and because the language used in Section 1 is vague and overly broad. For example, try to draw the line with regard to "tending to blacken" -- it can't be done, and the law does not specify who is to make that judgment and according to what standard.
In addition, the law has no provision allowing for one section to be held unconstitutional without affecting the entire statute. If either Section 1 or Section 2 is unconstitutional, the whole law is.
So, what do you think?
Should people be convicted of felonies and sent to prison for knowingly publishing in some way false and defamatory material about others, or should the remedy be the traditional civil lawsuit?
How about when publishing the truth about dead people or living people with natural defects -- or should truth be the absolute defense it has always been in civil libel case law within the United States?
As you ponder your response, ask yourself if you have you ever published (by letter, e-mail, photo, etc.) something that could be considered a violation of the law?
Have a nice day!
Thursday, October 23, 2008
LittleBigPlanet
Well… there’s been a recall. The game apparently featured a song with lyrics from the Quran, Muslim gamers told Sony that the song could offend some members of the religion (we can’t forget Sony’s run in with the Church of England last year over the game “Resistance: Fall of Man”). Sony had originally planned to have the game on shelves Monday of this week, now… LBP will likely see the light of day on the 27th or possibly the first week of November.
One Muslim group is speaking out against Sony’s decision to initiate a world wide recall of the original version of the game.
M. Zuhdi Jasser, President of the American Islamic Forum for Democracy, said:
"…Muslims cannot benefit from freedom of expression and religion and then turn around and ask that anytime their sensibilities are offended that the freedom of others be restricted. The free market allows for expression of disfavor by simply not purchasing a game that may be offensive. But to demand that it be withdrawn is predicated on a society which gives theocrats who wish to control speech far more value than the central principle of freedom of expression upon which the very practice and freedom of religion is based…”
"...We (the AIFD) do not endorse any restriction whatsoever on the release of this videogame but would only ask those with concerns to simply choose not to buy it. We would hope that the producer’s decision not be made in any way out of fear but rather simply based upon freedom of expression and the free market…”
Is this a case of political correctness overblown, or has Sony handled the situation appropriately? Videogames already come with parental advisory labels, should we consider adding a portion to the existing label that details a game’s political correctness? Your thoughts…
Thursday, October 16, 2008
Feds are all aTwitter
Monday, October 6, 2008
Get Your Facts Straight
If you're serious about getting the straight story, I suggest you pick up a copy of the book, UnSpun: Finding Facts in a World of Disinformation, by Brooks Jackson and Kathleen Hall Jamieson. Jackson runs the FactCheck.org website and Jamieson is a well respected author and political communication scholar. This fascinating and easy read will help you learn how to find information while avoiding being duped by the people who would like to sell you a bridge to nowhere.
But perhaps the greatest danger is for those who really don't want the facts...they only want others to confirm what they already believe and hold dear. They value being "affirmed" over being "informed." For such individuals, truth will always be elusive.
Wednesday, October 1, 2008
Teenagers: Virtual or Real Relationships?
-91% prefer real friends, 9% prefer online friends
-87% prefer to date someone from school, 13% prefer to date someone from the Internet
-54% prefer to instant message a friend, 46% prefer to call on the phone
-The average teen has signed up for four social networking sites and currently belongs to two.
It would appear that although the Internet is a wonderful invention of electronic relationship building, this segment of human beings still likes to build relationships the old-fashioned way, through face-to-face, interpersonal communication.
Where is this going? Is the Internet going to create preferred virtual relationships for people rather than real ones? Are we going to sit in our house and relate to strangers all over the world, but not go next door and meet our neighbors?
What are the benefits one gets, or society gets, by virtual relationship building?
What are the drawbacks you see in the future?
Wednesday, September 24, 2008
Big music just doesn't get it... again.
Muxtape, the virtual mixtape application is currently shut down (and has been for a few weeks) citing "problem with the RIAA". The "problem" is most likely that the RIAA wants them to either pay up or stop using copyrighted music. Muxtape claims none of the labels or artists have complained about their service, but that doesn't necessarily mean they'd fly under the radar of the big meanies at the industry group.
Possibly more troubling is some comments from virtual radio station site Pandora indicating that they're paying new fees on the music they broadcast over the Internet. Fees that traditional broadcast radio stations don't have to pay. Considering the reach of terrestrial radio compared to online radio like Pandora, it seems disingenuous to charge extra fees to broadcast over the Internet. The net result is Pandora is basically running on borrowed time because they're not profitable or even sustainable with the increased fees.
I've never been a user of Muxtape (though I know people who are and love it), but I'm a big believer in Pandora and Pandora-like services being the future of radio-style music delivery... mainly because your "stations" are based on a really complex--and very accurate in most cases--analysis of what you like in music.
VentureBeat has a good piece on one (very radical) scenario where all music is free and artists are paid by patrons. Sound familiar? If you're a history buff (especially art and music history), it should. That's how things were (and still are in some cases) done in the art and music world prior to wide-scale commercialization.
Aside from the idea of patronage, the fact that the recording industry doesn't seem to get that these new delivery methods are disruptive technology is troubling. Truth is, the music industry has to adapt to the way people these days want their music, and any attempt to muscle people back into the "way things were" is akin to putting a Band-Aid on a bullet wound.
Friday, September 12, 2008
msNBC... National Barack Channel?
Somewhere along the way, Keith lost the script. Within 18 months he's gone from super broadcaster (I’ve been a fan of Olbermann and SC since 1992) to leftist mouthpiece without a sign of neutrality. Its been painful at times enduring the Olbermann/Matthews man-crush on Obama. MSNBC’s coverage of the DNCC in Denver was memorable and ugly at the same time. Switching from Chris’s tingly feelings to what seemed like Fox News broadcasting live from a funeral was awkward to say the least.
During convention coverage, Olbermann apologized to his viewers after MSNBC aired a September eleventh video homage created by the Republican Party. Olbermann said, “we would be rightly eviscerated at all quarters, perhaps by the Republican Party itself, for exploiting the memories of the dead, and perhaps even for trying to evoke that pain again, if you reacted to that videotape the way I did, I apologize.” I think Keith may have missed the memo on MSNBC re-airing “9/11 AS IT HAPPENED” (two hours of September 11th, 2001 footage including the terror of both towers falling, etc. etc.) yesterday, September 11th, 2008.
So… is there objectivity on FOX News, MSNBC, or CNN… if not, where can you find it?
Friday, September 5, 2008
Journalism ethics: Where do you stand?
Friday, August 29, 2008
Digital Media Summit
The summit addressed two important issues--diversity and digital media--and featured seminars from industry executives. Producers and writers of the ABC hit show Lost provided insight into the new media marketing techniques used to build WOM (Word Of Mouth) buzz around the program. Another panel discussed techniques used to "monetize" the digital space...in simpler language, how to turn a profit from alternative means of experiencing digital media content, e.g., webisodes on cell phones and alternative reality games based on TV shows or movies. In addition to the seminars, we had opportunities to tour the sound stages and animation studios on the ABC/Disney lot.
But there were two specific things that caught my attention and that I want to share with you. First, was the growing problem of unauthorized use of digital media content. According to ABC executives, the average time elapsed after the initial broadcast of a new TV episode before that program becomes available--in HD (High Definition), with commercials removed--on a P2P (Peer to Peer) network such as BitTorrent is 17 minutes. In an attempt to counter this phenomenon, ABC is making much of its new programming available (including the first 4 seasons of Lost), in HD, on it's own website using their award winning Full Episode Player. Of course there are embedded and pre-roll ads to generate revenue, but at least it is a legal alternative for viewers who miss a broadcast or want to watch it again.
The second thing that I want to share with you is the importance of team work and collaboration in this creative industry. Time after time ABC/Disney executives told us to encourage our students to develop collaborative skills...skills that will be essential when they come to work in the TV and film industry. There is no place for a lone ranger in this business...unless he's wearing a mask and performing in front of the camera. So don't be afraid of team work. Embrace it and learn to find creative ways to enhance your productivity and the group's productivity at the same time. Collaboration is just another important tool that employers, at least in this business, will expect you to have in your toolbox.
Oh, and one last thing...both IRTS and ABC/Disney have well-established internship programs for students who want to spend a summer or semester in either NY or LA. It is a fantastic way to learn about the biz while making career contacts!
Thursday, August 21, 2008
To Drink or Not to Drink: Lowering the Drinking Age
The age of legal consent to drink can be determined either of two ways: a federal law could be created for every state, or each state could evaluate the decision and determine what age was best for that state. In Colorado, the legal age of consent for drinking is 21.
MADD disagrees, citing research that a lowered drinking age will mean more fatal car crashes and more deaths from binging.
Which is it? Will a lowered drinking age mean more responsible drinking for our college students because they won't have to hide it? Or could it mean more indulgence in alcohol...more hangovers...and more trouble healthwise and with law enforcement.
Should Colorado have this discussion at the state level?
Tuesday, April 22, 2008
How much is it worth to you to respond?
Public opinion determines success in a democracy so all entities need to know what their audiences opinions are in order to successfully move forward and prosper. In Mass Communications, we are acutely aware of how important it is for us to be willing survey participants. Perhaps the general population doesn't realize how important it is, but Mass Comm majors certainly understand the power of public opinion.
Audience surveying is now going online, of course, as is most communication. Regardless of whether the channel is an interpersonal moment with a clipboard at the mall, a print mail survey to your home, a telephone survey, or an email survey, a key question is what motivates you to respond?
Some options might be, how involved you are with what content the survey is covering, or current opinions you might have about the content you're being questioned about. Or it could be that you got caught at just the right time and felt like doing the survey.
But another option is some kind of actual INCENTIVE such as a free gift, or a coupon, or a percentage off, or any other kind of incentive.
What motivates you?
Do you think getting an incentive from a surveyor changes your opinion on the survey questions?
Do you think that getting something free might change one's opinion from negative to positive?
Tuesday, April 1, 2008
Beautiful Deal
In order for U2 to earn their $100 million, what kind of ticket and merchandising prices can we expect?
15 years ago, I was to trying to scrape together $40.25 to attend U2's Zoo TV Tour (in the Fall of 92 it was nearly unheard of to charge $40+ for a concert ticket - even Springsteen, the Stones, Elton, Clapton, and Prince were still in the $25 - $35 range).
Then, in 1994 Hell Froze Over - the Eagles reunited and the rest is history. The Eagles were the first arena rockers to charge (and the audience abide willingly) $70+ for a show ticket, and $30+ for a tour t-shirt. The Eagles sold out three nights at Fiddler's Green in the summer of 94 (55,500 seats total for the Denver stop) - tickets for that particular tour were very hard to come by, they sold out arenas all over the U.S.
If you consider that CD sales and concert ticket sales have tanked for most contemporary musicians (only a few artists seem to be making real money touring... the Stones, Madonna, U2, etc.) - is perceived "price gouging" the next logical step (continued escalation of ticket and merchandise pricing) to counter illegal music downloading?
I've never bought into the "artist is greedy" argument - perhaps we're getting a bargain... I would suggest the U2 live performance is worth every penny of $175 or $275 or whatever they are going to charge per ticket next year. Before you ask me to step away from the Kool Aid, take a sip... Did you experience the Zoo TV, Popmart, Elevation, and Vertigo tours? If you skipped one or all of them, you missed out.
Please share your concert ticket price, concert merchandise price stories. What is the most/least you ever paid for a great concert? Have you recently caved and dropped $35 for a t-shirt inside the arena? What would you be willing to pay to see Gilmour and Waters together, or Page, Plant, JPJ, and Bonham Jr. on stage? Are you planning on paying $375-$500 per ticket to see Madonna's rumored Hard Candy tour? Does illegal downloading have anything to do with concert ticket pricing?
Tuesday, March 18, 2008
Watch those f****ing expletives
That’s “fleeting” expletives, and the Supreme Court agreed on Monday (March 17) to hear arguments over the FCC’s policy regarding those slips of the tongue (see related article). The case revolves around two incidents during the Billboard Music Awards in which Cher (in 2002) and Nicole Richie (in 2003) used profanity.
The FCC applauded the Supreme Court’s decision to hear the case. Fox Broadcasting (responsible for airing the Billboard Music Awards) said the case will allow them “to argue that the FCC’s expanded enforcement of the indecency law is unconstitutional in today’s diverse media marketplace, where parents have access to a variety of tools to monitor their children’s television viewing.” But Parents Television Council President Tim Winter argues, “Such harsh, unedited profanity is unacceptable for broadcast over the publicly owned airwaves when children are likely to be watching.”
How far do you think our high court will go in this case? Do you think it should give the FCC more power to police profanity?
Monday, March 3, 2008
The New Media Presidential Race
One example of consumer-generated new media in a supporting role is the We Are The Ones music video by the Black Eyed Peas’ will.i.am. The title comes from Senator Obama’s Super Tuesday speech in which he said, “we are the ones we’ve been waiting for.” On the same website you can upload your photo to contribute to a picture montage of the video.
On a more sinister note, Matt Druge posted an image on his website of Obama in traditional Somali garb. Drudge reported that the photo was sent to him by Clinton operatives, who Obama’s camp accused of fear-mongering.
But these developments are just the tip of the iceberg. A couple of months ago YouTube partnered with CNN for a televised debate…the highlight of which was a question about global warming asked by a snowman! Someone uploaded a parody spot for Obama featuring Senator Hillary Clinton as Big Bro in the classic 1984 spot for Macintosh. And don’t forget Senator John Edwards feeling pretty. Before that was Obama Girl, who is now trying to cash in on her 15 minutes of fame with her own blog. And before her there was Senator George Allen’s “macaca” moment, Dan Rather’s “memogate,” Senator Foley’s sexually explicit emails to pages, Howard Dean’s scream, and the Lewinski affair brought to light by the Drudge Report. New media and politics…its a powerful, and potentially dangerous, combination!
Friday, February 22, 2008
Social Media and Advertising
So, consider these tips for marketing to Generation Y (gathered from Sara Malarchy at Associated Content)...."Echo boomers are...cynical, politically savvy, and opinionated, but their opinions are extremely diversified." She argues that Gen Y likes tech stuff, so "anything digital makes your product or company more appealing." Don't use mystery or curiosity, they want information. Their moms were in the workplace, not home with the kids all day, so nostalgia doesn't work. They trust online marketers, but can get taken easily because they trust too much. Answer their questions. Involve them. "...anything that seems new, advanced, and computerized."
So, aren't social media sites the best nesting spaces for such messages? Well, site members avoid them on some sites (MySpace, Facebook) as much as they can. They don't like many listservs that carry banners or other flashing connections. So what about blogs? Hey! Blogs!
Business Week just published a great piece on the realities of blogs....(and although I read BW often, thanks as well to the person who provided a copy of this great piece in yonder mailbox. Hats off to reporters Stephen Baker and Heather Green--who say:
"Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they're simply the most explosive outbreak in the information world since the internet itself. And they're going to shake up just about every business--including yours. It doesn't matter whether you're shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective. They're a prerequisite."
Assuming that Baker and Green are correct, how can we reach Gen Y readers/viewers through advertising messages. Blogvertising perhaps? What will it look like? How will it sound?
Wednesday, February 6, 2008
Tequila makes her clothes fall off!
75% of hip hop songs tracked in the study contained such references, along with 36% of country songs, 20% of R&B songs, 14% of rock songs and 9% of pop songs - alcohol and marijuana were the most common references found.
Lyrics like "Tequila makes her clothes fall off" and "Breaking down the good weed, rolling the blunt, ghetto pimp tight girls say I'm the man”… were common.
So… should we be concerned…should the industry play a more active role policing lyrical content in contemporary music? Should the FCC put broadcasters on notice and put some teeth on Yale Broadcasting v. FCC 1973?
Friday, February 1, 2008
Blame it on the Bottom Line
And here’s more fodder for the “newspapers suck” conversation …
Guerrilla journalist and rogue columnist Jon Talton shares his 2 cents on the demise of the newspaper industry at
http://roguecolumnist.typepad.com/rogue_columnist/2008/01/whats-really-wr.html
Talton argues that discussions surrounding this topic fail “to focus on the more significant reasons behind the decline in journalism,” which include:
- Creation of monopoly markets and cartels of newspaper ownership
- Consolidation of newspapers into large, publicly held companies
- Reduction in investment in the unique intellectual capital of newspapers: journalism
- Emergence of a conformist agenda
- Collapse of leadership
- Collapse of an unsustainable business model
Talton concludes, “Now the tailspin continues, and the damage to our democracy is hard to overstate. … It almost might make the conspiracy minded think there was a grand plan to keep us dumb.”
[Although the context is different, I couldn’t help but think of Neil Postman…]
Do you agree with Talton’s argument that these bottom-line issues are really why newspapers face so many problems these days? And do you agree with Talton that “the damage to our democracy” because of the weakening newspaper industry “is hard to overstate”?
Wednesday, January 30, 2008
Do newspapers suck?
http://blog.beliefnet.com/crunchycon/2008/01/why-newspapers-suck-a-theory.html
The author, Ron Dreher, and his friend, magazine publisher Wick Allison, think newspapers are losing readers primarily because they are boring, and they are boring because of the writing style (i.e., The Associated Press style of newswriting).
"As I travel around the country, I always pick up the local newspaper, and inevitably the prose in the news sections is dry and bland," Dreher writes. "There's not much personality there. This is no accident. It's part of the mentality of American newspapering."
I don't share their opinion. I don't think straightforward AP style newswriting is boring at all. I don't read news stories to be thrilled by the writer's clever turn of phrase, and no lack of artful writing has ever deterred me from starting and finishing any particular news story.
In fact, when writers wax poetic in news stories, if only by their word choices, it can often make the news less than boring. It can make it downwright irritating, in the same way the squeal of fingernails on a blackboard can jar the brains of those hearing it.
Too many spelling errors, grammar errors, punctuation errors, syntax errors, as well as poor organization and incomplete information, have stopped me in my reading tracks far too often, and I think that kind of writing ought to cause readers to abandon a particular newspaper in droves.
But I don't think that's the phenomenon we're observing in the continuous decline of newspaper readership any more than I think it's a lack of brilliant prose that's turning off readers.
In fact, I'm not sure readers are turned off at all, yet newspaper readership is in decline nationwide, and everyone in the business is trying to figure out why.
I don't think Dreher's theory gives the industry a real answer or a real solution.
What say you?
Wednesday, January 23, 2008
FCC Claims Concerns with VNRs
The information should be truthful and informative or the television station isn't likely to air it and it looks to the viewer like a regular news story.
Okay, I'm admitting my PR bias and I'm going to explain why this isn't such a big deal.
"A new diabetes drug is on the market," the local anchor says..."Here's Jane Doe with some background." Then a video airs in which Jane talks about a new drug for diabetes, providing lots of information on its benefits to the sufferer. The information is truthful...the information is helpful to people who suffer from diabetes.
What the information isn't...is produced at that station. In fact, such information may be created by the diabetes drug manufacturer by a public relations team. The VNR promotes the new drug...so its sells...television stations get some good video on a newsworthy topic...the consumer gets helpful information.
Everybody's happy, right?
Not the FCC. The FCC believes the consumer should be told that the VNR is FROM the DRUG COMPANY. The argument behind this is the FCC believes the consumer should know when the information they're accessing is promotional to help the brand and its reputation, rather than the impartial views of a television journalist.
We've been reading news releases for decades from newspapers which don't identify that the news came from a source other than the newspaper. Print news releases are sent to newspapers daily with informative content of interest to the paper's readers.
CSU-Pueblo sends news releases out daily about all the important happenings at the university. The Chieftain staff and the local television and radio station staffs can't possibly come up here and cover all the news we've got to share on a daily basis. It's not LOGISTICLY POSSIBLE. CSU-Pueblo wouldn't get much coverage if the reporter had to personally come up here each time and write each individual story.
When you see a reporter's byline in a newspaper, it identifies the primary writer on the story. When you don't see a byline on a story, it could be because there were multiple authors...or it was a news release from the organization upon which the content is based.
It's standard protocol...it helps the media...as long as the content is accurate and truthful. What is the benefit of identifying every news release that comes into the paper or television station? If the media did, you might be surprised at how much of your news is generated by news releases. There's no other way to get newsworthy information to television and newspapers with such small journalist staffs.
The question is: Does this bother you as a consumer of news?
Saturday, January 12, 2008
What can go wrong?
But the real issue here for those of us who study the mass media is how did the news networks allow themselves to stumble once again in the rush to get it first? Yes, timeliness is a news value...but it should never trump accuracy. As former NBC News anchor Tom Brokaw said, perhaps the news organizations ought to let the voters decide, then report on that!
If you're interested in the polling issues related to cell-phone users, check out this report from Pew Research Center for People and the Press.