Tuesday, January 25, 2005

An online ombudsman???

Here's an interesting item from the blog of Scott Rosenberg, columnist for salon.com:
Software development teams have used bug tracking software for ages now -- why not journalists? But keeping it in-house, as the papers the Bee cites seem to do, limits the value of the approach.
I'm spending a lot of time these days around open-source software developers, and they take the logic of this approach one step further: Major open source projects maintain public bug databases. Anyone can come along and post a bug report. It's like opening a trouble ticket: developers will have a look, see if your complaint is new or duplicates an existing problem; over time the database provide a permanent record of the resolution (or non-resolution) of the issue.
The model doesn't map perfectly onto journalism, but it's not too far off: Let people file "bug reports" if they believe your publication has published something in need of correcting. The publication can respond however it seems appropriate: If the complaint is frivolous, you point that out; if it's a minor error of spelling or detail, you fix it; if it's a major error, you deal with it however you traditionally deal with major errors -- but you've left a trail that shows what happened. However you respond, you've opened a channel of communication, so that people who feel you've goofed don't just go off to their corners (or their blogs!) feeling that you're unresponsive and irresponsible.
I know this idea will horrify a lot of editors and reporters, but I think an adventurous newsroom could benefit from the transparency and the accountability. Maybe someone's already doing this out there -- if so, it would be great to see what we can learn.

2 comments:

Anonymous said...

Bug report: spelling of "Ombudsman"

Mark said...

There. You see? It works.