Is Britney Spears actually responding to all those Facebook, blog, and Twitter posts? It's increasingly apparent that many of the social media sites occupied by famous brand names, such as celebs, or famous products, services, or companies, that state that one is talking to a certain someone, such as the CEO, or the movie star...aren't really being truthful. In fact, the use of ghostwriters in increasing for huge brands that can't possible individually respond to all this social network interaction. Is is ethical to state that a certain individual is interacting on a social media site, when it's not actually that person? We're not really talking directly to Ellen DeGeneres or Michael Jordan? Or the CEO of Coca-Cola? Or our favorite state senator?
We'r talking to people HIRED to be the interacters on their behalf. There are now job searches being conducted looking for social networking professionals to interact on behalf of the brand or on behalf of numerous brand clients. It's actually becoming a profession. Should we know exactly who is on the other end of that interaction? Shouldn't brands be truthful with us?
Posts
