Thursday, December 4, 2008
For Sale: Rocky Mountain News
Denver may soon lose its distinction as one of the few remaining cities with two operating daily newspapers. The Rocky Mountain News was officially placed on sale Thursday. Do you think anyone is going to come forward to purchase this nearly 150-year-old Colorado institution or is Denver's fate as a single daily newspaper town now sealed?
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This is also another very interesting question to pose. Primarily because there are beliefs that the "newspaper" will become an obsolete form of medium... and in some senses, this is already in motion. Second, there are many industries and entrepreneurs that would be interested in maybe using the name or simply just merging it with a larger entity to continue the oligopoly that exists in mass media. From a business perspective, this RMN name has existed for over a century, obviously there is some profit or capacity for profit within it. I would highly take into consideration the number of subscriptions in the area and also any trends that might have occurred in subscription in the last 15 years. great question.
-VICTORIA A. WATSON
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